Ever wondered what a Yves Saint-Laurent inspired typeface would look like? Well, look no further.
Back Story: Ever since 1925, when the severely chic Chanel logo designed by Coco Chanel herself modernized the graphic identity of couture brands, geometric sans serif type has ruled the runway for fashion uses when Didones just don’t fit. Typofonderie’s Ysans keeps this tradition intact.
The typeface first debuted in 2010 at ZeCraft, a French studio co-founded by Jean François Porchez that specializes in typographic design. Originally commissioned as a custom font for Yves Saint Laurent Beauté, it was drawn in collaboration with type designer Mathieu Réguer and is still used by the brand today under its original name, Singulier."