read this

when you get a chance:
type means never having to say you're sorry

it's a post by jessica helfand about making wise typeface choices and how the educational process can either perpetuate uninformed / mindless decisions ("my teacher told me these are the classics" is not a good enough reason) or provide appropriate cultural and historical background to make smart choices. some of her comments made me wonder if i do enough in my type classes to flesh out these aspects of typefaces, and question the depth to which you students understand your type choices beyond "it looks modern (or classical)" or "i like it". fellow professors and students alike, do you feel confident in our students abilities to make informed typographic choices, that students understand the reasons and contextual issues surrounding the design of the typefaces they select for their work? read the article above and let's share some thoughts.