Dieter Rams: Is my design good design?

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him: “An impenetrable confusion of forms, colours and noises.”
Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

His answer is expressed in his ten principles for good design.

1. Good Design is Innovative
2. Good Design makes a product useful
3. Good Design is aesthetic
4. Good Design makes a product understandable

Read all 10 of Rams tips & intuitions on good design by clicking on this sentence.