In June 2015, Logo Lounge published their annual report on the state of logo trends as they see them. They analyze the influences — societal, cultural, technological, etc. — and how they effect our industry.
Our world continues to be reduced to symbols and communication becomes more and more icon-based so that language barriers are bridged. The sizes of our screens are getting smaller, and marketers are looking to children and teens for insights (they are the early adopters.)
Go to Logo Lounge to learn more details.